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Apple
WE OPEN ON A FUTURISTIC BUT GRITTY SCENE--A MONUMENTAL STRUCTURE WITH THE LOOK OF FAILED SOCIALISM. BIG BROTHER VO: (ON HUGE TV SCREEN): For today we celebrate the first glorious anniversary of the Information Purification Directives. CUT TO SHAVED-HEADED AUTOMATONS MARCHING IN LOCK STEP AS THE OMNIPRESENT "BIG BROTHER" HARANGUES THEM OVER COUNTLESS VIDEOSCREENS. BIG BROTHER VO: We have created for the first time in all history, a garden of pure ideology, where each worker may bloom secure from the pests of contradictory and confusing truths. CUT TO A GREAT HALL WHERE THE AUTOMATONS ARE SITTING, ROW AFTER ROW, LISTENING TO "BIG BROTHER" ON A HUGE SCREEN. BIG BROTHER VO: Our Unification of Thought is more powerful a weapon than any fleet or army on earth. INTERCUT SEQUENCES OF A BRIGHTLY-CLAD YOUNG WOMAN BEING PURSUED BY SINISTER "THOUGHT POLICE." BIG BROTHER VO: We are one people. With one will. One resolve. One cause. WOMAN RUNS TO THE CENTER OF THE GREAT HALL, HER PURSUERS CLOSING ON HER. SHE SWINGS A HEAVY SLEDGEHAMMER AROUND AND OVER HER HEAD LIKE AN OLYMPIAN AND HURLS IT AT THE VIDEO IMAGE OF BIG BROTHER. BIG BROTHER VO: Our enemies shall talk themselves to death. And we will bury them with their own confusion. We shall prevail. THE SCREEN EXPLODES, THE CAMERA PANS DOWN ROWS OF AWED AUTOMATONS. ANNCR VO: On January 24th, Apple Computer will introduce Macintosh and you'll see why 1984 won't be like 1984.
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Global PC
WE OPEN ON A FUTURISTIC BUT GRITTY SCENE--A MONUMENTAL STRUCTURE WITH THE LOOK OF FAILED DECORATING. CLOSE ON A WOMAN IN FRONT OF A COMPUTER MONITOR. WOMAN: Quickly install, insert CD-ROM into drive in your drive. COMPUTER SHOOTS DISK OUT AT WOMAN, STRIKING HER. BRIEF SHOT COMPUTER MONITOR WITH THE MESSAGE: PLEASE REINSERT DISK VOLUME LABEL "INTERNET BACKUP" WOMAN: That's it. Restart. ON MONITOR SCREEN BRIEFLY, ANOTHER MESSAGE: "SYSTEM ERROR. PRESS CONTROL +ALT+" WOMAN: I am. Why won't you restart? SHE NOTICES A BIG BROTHER-LIKE FACE SPEAKING ON THE COMPUTER MONITOR SCREEN. WOMAN: Who are you? BIG BROTHER: Listen carefully, get the drive and connect it to… WOMAN: Where is it? WOMAN CRAWLS UNDER HER DESK AND EMERGES WITH A WIRE WHICH SHE ATTEMPTS TO CONNECT TO A HUGE BUNDLE OF WIRE, WRAPPED IN A WREATH-LIKE SHAPE. BIG BROTHER VO (RANTING SOME MANIFESTO GIBBERISH): It is when we move together in expedition that our time truly becomes our own. Never ceasing to engage with the machine. AS WOMAN TINKERS WITH CONNECTING THE WIRES RANDOM SPARKS ARE GENERATED. BIG BROTHER VO: And freedom will be ours. WOMAN: No it won't. WOMAN CRAWLS BACK UNDER THE DESK, FISHING AROUND IN THE TANGLE OF WIRES. HER ANGER TURNING TO FRUSTRATION, SHE GETS TO HER FEET AND BACKS AWAY FROM THE RANTING MONITOR SCREEN WHICH HAS MAGICALLY GROWN INTO A SONY MEGATRON. BIG BROTHER VO: We will forge ahead and retreat into the machine. Growing in wisdom by the very power of our will to go nowhere. Complexity is simplicity. Slavery is freedom. Give in to the machine. Achieve freedom. Freedom from want. Freedom from fear… THE ANGRY WOMAN PICKS UP A CHAIR, SWINGS IT AROUND AND HURLS IT INTO THE SCREEN. THE SCREEN EXPLODES THE WOMAN STRIKES A TRIUMPHANT POSE. SHE HAS BEEN EMPOWERED. ANNCR VO: This year you will discover a computer that is actually easy to use. Global PC. The wait is over. |
